Mar 3, 2022
In this episode, Ken explains why marketing is the most important lead generator, especially for real estate professionals and also provides an overview of a successful marketing plan.
Feb 23, 2022
In this episode of The Ken Jones Real Estate Show, I define the meaning of the three essentials of a successful business which are branding, marketing, and advertising, and explain the differences between them and the benefits of each.
Feb 16, 2022
In this episode of The Ken Jones Real Estate Show, Ken explains the benefits to real estate professionals from charging higher fees and how charging low fees hurts their professional credibility.
Feb 11, 2022
In this episode, Ken discusses what some consider the 3rd rail of real estate appraisal topics which is the question of whether appraisers are really necessary for home mortgage financing.
Feb 3, 2022
Real estate sellers, particularly commercial real estate sellers, want and need more than a real estate agent who only wants to list and sell. In this episode, Ken explains why agents who can't provide more seller services are going to be left behind.